Our Mission

Empower women to reclaim their life and dignity from incontinence.

Of US women report some level of Urinary Incontinence (UI) during their lifetime.

~78MM

Of adult US women 20 years and older experience UI.

~38MM

Of adult US mothers experience UI after giving birth.

~28MM

Of adult US women 20 years and older experience severe and moderate UI.

Let's talk about incontinence. 62% of US women report some level of urinary incontinence during their lifetime. And yet existing solutions are fundamentally broken. We believe it's time for a change. Women deserve a better solution designed specifically for them. One that doesn't force them to compromise or leave them coping. One that helps them reclaim their life and dignity. That's why we created LadyBits.

Our Founding Story

Designed by a Lady for all Ladies

Founded by a woman who has lived with it too. Tired of settling, she set out to create a real solution.

I had just had my first child and was buying diapers at the pharmacy — I had an accident right there in the store. I thought, there has to be a better way to deal with this — I can't be wearing diapers for the rest of my life. I looked at the female bits down there and realized if you apply a bit of pressure to slightly bend the urethra, it actually prevents leaks – not just catches the the ways pads do. I've been using it for 8 years. Over time I started making them for other woman in my life. I just kept hearing what a difference it made for them. They inspired me to start LadyBits.

Dr. Shanique Cartwright

Our beliefs

We believe in...

Eliminating the stigma surrounding incontinence

No woman should feel ashamed of her body's natural processes. We're here to normalize the conversation to make it easier for women to seek the help they need.

Showing support and solidarity

We stand with all women experience incontinence, offering not just products but a community of understanding and support so they are never alone in their struggles.

Empowering women in all stages of life and leaks

We are dedicated to supporting women no matter where they are on this journey - from young mothers to post-menopausal - with solutions that designed for them.

Restoring freedom and confidence

We believe with the right support, women can regain control in their lives without worrying about leaks and urges so they can live life to the fullest. We got this!

Our Team

Meet the LadyBits Experts

Innovators, visionaries, & advocates each bringing their own passion and expertise to reclaim dignity for women everywhere. And we are just getting started.